Description:

In December of 2006, SMCU launched a campaign called “SPEAK,” designed to give members a meaningful way to participate in their credit union. Members were asked, “Do you like the look of our debit card?” The response was a resounding (and often humorous) no, so we asked members to send in their creative ideas.

For more than a month we received over 300 photographs and designs. Credit union staff voted for their favorite 7 and those were posted on the Web site so the entire membership could cast their vote for a winner. Member Megan Smith won the contest with her photo of the Seattle skyline at night. SMCU debit cards now carry her image, and she also won a brand new Canon Rebel xti digital camera.

Megan's winning design

This video below, explaining the promotion, was created by JayRay consultants in Tacoma, WA. CJ Kipper designed the interactive voting web site and most of the print collateral for the “SPEAK” promotion. I designed the postcard that we mailed to our members.

So what do you think?