Description:

Even after translating countless disclaimers and cell phone plans for LatinWorks, this was a fairly challenging writing job. Member Access Pacific is a B2B service company that offers all kinds of credit card processing solutions and support for financial institutions. The challenge was to take the dry technical explanations, pare them down and make them easily digestible for a website-appropriate attention span. The new website and identity was being created by Ceour Creative Group at the same time, so the copy had to be a consistent element of this coherent identity. Principal Shawn Kellner provided plenty of patient, thorough direction and the whole project came together nicely and the client seemed very happy.

Here’s the MAP website

So what do you think?