Description:

Radio is a really unique medium in that what it takes to write a good ad has not really changed since the first one hit the airwaves. There are your testimonials and underwriting endorsements, and then there are your skits. Unlike TV, you really can’t make a good radio ad without good old character-driven drama. That’s why I’m so fond of it, and why I’m so much more amused with a good radio ad than with any other kind of ad. As with television and the DVR, satellite radio and iPods are diminishing the demand for radio ads. I believe that, though the good ones are very rare, radio ads are true art form on the way out.

But anyway, here are a few ads I wrote for US Cellular. These were produced in English and Spanish.

BUSQUEDA
SnowyDays_Engl
SnowyDays_Span

So what do you think?